Which Platform Should Be Your Advertising Priority?

·September 5, 2021·1 min read

Attractive woman uses ohone with social media reaction bubbles rising

Content Navigation Panel Show content by section

0%

What do you do first when you unlock your phone?

Man checks emails on laptop.

Adobe Stock

Check my emails – duty calls.

Respond to all my text messages.

Check up on my friends on Instagram.

Scroll through TikTok.

What is your average screen time?

Woman uses laptop in office

Adobe Stock

Less than one hour.

1-2 hours

2-3 hours… I’m working on getting it down though.

4+ hours. I’m not ashamed.

How often do you post on social media?

Social media reaction bubbles rising from phone

Adobe Stock

I don’t even know how…

I share a post every now and then?

At least once a week – I need to stay current.

Daily, for sure.

How many unread emails do you have?

Man on phone in office

Edmond Dantès on Pexels

Zero.

5, but I know exactly what they are.

20… I’ll get to them later.

3,487. Leaving them unread makes me feel popular.

What is your usual news source?

News program banner

Adobe Stock

I read the paper. Who doesn’t?

I catch the first 5 minutes of the news.

Sometimes I’ll watch a video on my twitter or Facebook feed

I get news notifications on my phone, but I don’t even read them.

Who is your target audience?

Modern home office with an iMac

Adobe Stock

Professionals in the workforce.

The Work From Home community.

Millennials – Our values seem to align perfectly.

Gen Z. What can I say? There’s power in numbers.

How many friends do you have on facebook?

Social media reaction bubbles rise from phone as woman uses it outside during day

Adobe Stock

Less than 50. I limit it to people I know well.

500 – I know a lot of people.

Around 1,000. People are curious about my life and I can’t blame them.

Over 2,000. I hardly use Facebook anymore, though.

Which Platform Should Be Your Advertising Priority?

Linkedin

LinkedIn logo

Professional is your priority, so it makes sense that Linkedin is the marketplace for you. You want to align yourself with like-minded individuals, so focusing your advertising in Linkedin will provide you with meaningful connections and ultimate success. (Logo property of LinkedIn)

Facebook

Facebook logo

Everyone and their mother are on Facebook, so this is a great platform to gain a lot of reach. Utilizing Facebook ads is the best way you can reach your ideal market, so hop on board and watch your business boom. (Logo property of Facebook)

Instagram

You value eye-catching images and beautiful color palettes, so Instagram is the perfect place for you. Use your creative eye and knowledge of the market to create advertisements that captivate your audience. (Logo property of Instagram)

TikTok

TikTok logo

Like many others, you have a short attention span, so using a short-video format for advertising is perfect for you. Create catchy content and allow others to scroll upon your video without even knowing it was an ad. (Logo property of TikTok)

Interested in advertising? Learn more by visiting our Advertising topic page.