MP got together with Dan Grim, founder and CEO of Good Stuff Beverage Co. Grim and his business partner, Billy Roberts, enjoy making finely crafted, richly flavored, all-natural cannabis-infused beverages. They’ve been at it since 2016 and plan to keep going until someone tells them to stop.
MP: What’s Good Stuff Beverages, and what’s its mission?
DG: Think about a Saturday afternoon or evening that is just pure joy. Maybe you’re with your best friends or family, and you’re talking, laughing, or even dancing! We believe you can have some of that Saturday joy every day of the week with Good Stuff Beverages. All you need is a positive attitude and a little bit of Good Stuff. Hence, we like to say, “Every day is a Saturday with the Good Stuff.”
What makes Good Stuff Beverages unique?
If cannabis beverages were music, then beverages focused exclusively on THC would be like an instrument only playing one note. The terpenes we add bring the melody and harmony. That said, we offer Sativa Energy and Indica Calm beverages giving people the options in functionality they desire.
Why did you initially start Good Stuff Beverages, and how has the company evolved?
I was ready for a new challenge and adventure! Cannabis sounded fun, and it became clear that people would eventually want to drink their cannabis. That idea took some time to catch on, but now it’s picking up serious steam.
What are three obstacles you’ve faced growing Good Stuff Beverages over the years, and how have you overcome them?
1- Lack of funding – Overcome through sheer force of will.
2- Lack of help – See above.
3- Lack of market momentum in beverage – Required a lot of patience.
How did you build a thriving customer base?
A great product doesn’t build a business. You need a lot more. That said, you’re not building a great business without a great product that fills your customers’ needs. People loved our product and combined with a lot of “marketing energy,” we developed a customer base.
What is your greatest fear as an entrepreneur, and how do you manage that fear?
I’m devoting some prime years to this project. There were very dark times where it seemed hard to imagine how we were going to make it. Having the company go belly up while approaching fifty years old would be a hard nut to swallow. I managed my fears by keeping my head down and working. Staying focused and putting in the work every single day.
What kind of culture exists within Good Stuff Beverages, and how did you establish it?
Well, the management team is all from New Jersey. So, it’s a very go, go, go culture. We meet daily at 8 am.
How do you market your beverages, which tactics have been most successful, and why do you think this is the case?
1 – Sampling – Put the product in their mouths. People want an experience. So, let them have one.
2 – Influencing the Influencer – In our world, the budtender acts as a one-on-one sales consultant. Therefore, marketing to them and winning their support has been key.
3 – Being real – I go to the shops and meet budtenders and customers myself. They don’t get a lot of CEO attention. That effort has paid big dividends.
What are three pieces of advice you can share with people looking to become influential leaders in their businesses, and why?
1 – Find out what people want and help them get there. It starts with listening.
2 – Delegate as much as possible, but pay attention to everything. You can’t just abdicate responsibilities as much as you’d like to. The buck stops with you.